THE DEALER LOWBALL TECHNIQUE

As I mentioned in an earlier blog dealers will often use a technique to frustrate and confuse the consumer. This technique is called lowballing. Lowballing occurs when a dealer feels as though you the consumer are not a "now" buyer. Now when I say "now" buyer let me explain what I mean. Often consumers will shop many dealers in an effort to find the best deal. Its the old idea or belief that if you shop many dealers it will keep the other dealers honest in the pricing that they have given you. When a dealer feels as though you are just visiiting their store for a price and you give the impression that you are not buying then they do not consider you a "now" buyer. When this occurs the dealer will then give you a price that is so ridiculously low that no other dealer can even come close to that pricing. Now your asking yourself "why would they waste my time doing that"? Thats exactly the point. The dealer feels because you didnt purchase from them that you wasted their time so they return the favor by giving you a price that no other dealer can match. You go from store to store to store and hear the same thing over and over again. "dont walk back to that store that gave you that price sir, run back". The reason is simple, these other dealers know that when you rturn to the dealer that gave you that tremendous pricing, that price will never be met. The dealer only gave you that price to keep you running in circles trying to get a price beat, that even they can not and will not give you. They in return waste your time for wasting their time. Does this make sense?? They do achieve one very important thing though. You returned to their store and now your worn out from running in circles. You already have pricing from several other stores and now they take another shot at selling you a car. THEY GOT YOU BACK IN THEIR STORE TIRED AND NOW READY TO DO BUSINESS. Does this work all the time. No it does'nt. Many people get angry with the dealer for not honoring the price they gave them last, but these dealers will come up with all kinds of excuses and reasons for ehy they can't. How about "we made a mistake and quoted you on a different stock number". You have nothing from them that legally binds them to pricing on a specific vehicle and they are simply off the hook. Some consumers get angry and leave while other consumers surrender to the games and purchase a vehicle with apologies coming at them from just about every one that works in the dealership now pretending to be you, the customers, best friends. Believe me this technique works and is utilized many many dealers to get consumers to return to their stores. The object and the lesson to be learned by the consumer is get everything in writing before you leave the dealership. Make sure you have a copy of a form with the dealership letterhead on it specifying the stock number and pricing of the vehicle you intend to purchase. And if a dealer tries to change this pricing when you return, just turn around and walk out the door. They are not reputable and they have just lowballed you into coming back to them, They have wasted alot of your valuable time, and remember the old saying: "time is money". In my nex blog I will explain the highball technique which pertains to your trade in vehicle. Any questions remember you can email me at JOECARGUY1968@AOL.COM