Wednesday, March 18, 2009

HIGHBALLING YOU ON YOUR TRADE VALUE

I MENTIONED IN AN EARLIER BLOG THAT DEALERS WILL LOWBALL YOU ON THE VEHICLE YOU ARE TRYING TO PURCHASE, IN AN EFFORT TO GET YOU BACK TO THEIR DEALERSHIP, SO THEY CAN "CLOSE" THE DEAL. KEEP IN MIND THAT THEY USE A SIMILAR TACTIC TO GET YOU BACK. THIS TACTIC INVOLVES YOUR TRADE FOR THOSE OF YOU WHO ARE ACTUALLY TRADING A VEHICLE IN. BEFORE YOU LEAVE THE DEALERSHIP, AND THE SALES PERSON IS SURE YOU ARE NOT A "NOW" BUYER, THE SALES PERSON WILL "WHAT IF" YOU ON YOUR TRADE VEHICLE VALUE. LETS ASSUME THAT THE VALUE YOU WANTED FOR YOUR TRADE WAS $2000 MORE THAN WHAT THE DEALER OFFERED YOU. LETS ALSO ASSUME THIS WAS THE REASON YOU DECIDED TO CONTINUE SHOPPING OTHER DEALERS. THE SALES PERSON NOW WILL SAY SOMETHING LIKE THIS TO YOU BEFORE YOU LEAVE "WHAT IF I GAVE YOU AN ADDITIONAL $1500 TO $2000 FOR YOUR TRADE MR. CUSTOMER? WOULD THAT BE ENOUGH TO DO A DEAL RIGHT NOW"? AND YOU THE CUSTOMER WOULD SAY "WELL THAT'S BETTER BUT I STILL NEED TO THINK ABOUT IT". AT THIS POINT THE SALES PERSON HAS ACCOMPLISHED SOMETHING VERY IMPORTANT. HE HAS ALLOWED YOU TO BELIEVE THAT YOU CAN GET $2000 MORE FOR YOUR TRADE. NOW WHEN YOU VISIT OTHER DEALERS THEY MIGHT BE COMPETITIVE ON THE CAR YOU PURCHASING AS FAR AS SELLING PRICE, BUT THEY CANT TOUCH THE OTHER DEALERS PRICE REGARDING YOUR TRADE VALUE. WHAT DO YOU DO NOW?? YOU GO BACK TO THE DEALER THAT OFFERED YOU CONSIDERABLY MORE FOR YOUR TRADE, OR SO YOU BELIEVE. WHEN YOU RETURN TO THE OTHER DEALER THE SALES PERSON WILL KINDLY INFORM YOU THAT HE ASKED YOU "WHAT IF I GAVE YOU THAT MUCH FOR YOUR TRADE MR. CUSTOMER? I'M SORRY IF YOU WERE UNDER THE IMPRESSION THAT I WOULD ACTUALLY GIVE YOU THAT MUCH FOR YOUR TRADE. THAT WASN'T MY INTENTION AT ALL. I JUST WANTED TO SEE IF THERE WAS ANY MOTIVATION TO DO A DEAL THAT DAY". AT THIS POINT, YOU THE CUSTOMER, ARE FRUSTRATED AND TIRED. YOU HAVE PRICING FROM A NUMBER OF OTHER DEALERS ON YOUR TRADE AND THE VEHICLE YOU WOULD LIKE TO PURCHASE. NOW IT BECOMES EASY FOR THIS DEALER TO SELL YOU A VEHICLE BECAUSE YOU ARE WORN DOWN. DON'T FALL FOR THIS TECHNIQUE. KINDLY SAY TO THE SALES PERSON "I WILL BE PURCHASING FROM ANOTHER DEALER AND I AM VERY UNHAPPY WITH YOUR UNDERHANDED TECHNIQUES". AT THIS POINT JUST LEAVE AND RETURN TO A DEALER THAT YOU FELT COMFORTABLE WITH AND SEE HOW MUCH BETTER THEY CAN DO ON PRICING. DO NOT FALL FOR THIS HIGHBALL TECHNIQUE THAT IS COMMONLY USED AT MANY DEALERSHIP. AGAIN THESE DEALERSHIPS ARE NOT REPUTABLE. ALSO, DON'T BELIEVE THAT ALL DEALERSHIPS OPERATE THE SAME WAY. THEY DON'T. THERE ARE MANY MORE REPUTABLE DEALERS OUT THERE TODAY THAN THE CONTRARY. GOOD LUCK AND AGAIN IF YOU HAVE ANY QUESTIONS JUST EMAIL ME AT JOECARGUY1968@AOL.COM

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